The science behind behavioural coaching

April 28, 2024
Businessmain image

The science behind behavioural coaching

  • Vanguard research has found that providing discipline and guidance to clients through behavioural coaching can be a significant source of value in the advice process.
  • The field of neuroeconomics can help advisers understand what happens in the brain during the investment decision-making process.
  • This could expand the toolbox for advisers when coaching their clients, helping them to stay on track.

Investing is constantly accompanied by strong emotions: Worry about the future, euphoria, fear – of losses or of missing out on lucrative trends. That is why advisers can add substantial value by helping their clients to maintain a long-term perspective and a disciplined approach1.

Please find all insights and the full article here.

And the full "The Vanguard Adviser’s Alpha® guide to proactive behavioural coaching" report here.