Guided by vision, grounded in science

Yainvest was established by Behavioural Finance Solutions (BhFS), a successful spin-off of the Universities of St. Gallen and Zurich. 

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BhFS clients include UBS, Credit Suisse, pension funds, and fintech companies. Already used by 12 prominent banks and portfolio managers globally.


Our team combines seasoned executives in the fields of capital markets and technology combined with world-class academic expertise in behavioral finance.


We are united by the common goal of using behavioral finance to provide high-quality, unbiased financial advice to individuals of all income levels.

Our Vision

The Vision

a world in which all individuals are empowered to make financial decisions that reflect their preferences, while mitigating their biases, to maximize their satisfaction and wellbeing.  

The Mission

to build a suite of data-driven, automated and scalable third-generation behavioral finance tools that provide high-quality, unbiased financial management services to individuals globally.

Our Values

We’re working to integrate behavioral finance into digital money management services at scale, so that all individuals have the opportunity to maximize their financial wellbeing.

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We firmly believe that by making third-generation behavioral finance solutions universally accessible, we can reduce income inequality, make markets more stable and resilient, and improve people’s quality of life.

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We recognise that behavioral finance combined with emerging technologies like AI will be immensely powerful. We are adamant that this power needs to be responsibly harnessed to meet the needs of all individuals and help them work towards their aspirations and goals.

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We have the courage to stand behind our convictions, adopt a long-term outlook, and establish the principles and ethical norms of a better future for financial services. 

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We seek to empower and inform, not to control. Our technology guides individuals to make better long-term decisions, avoid bias and achieve financial independence. But the individuals themselves still have the ultimate choice about which goals to pursue and what to invest in.  

Dr. Thorsten Hens

“When it comes to money, all humans have a split personality.”

“There’s the rational planner we strive to be and the instinctive animal that actually guides many of our decisions. Our third-generation behavioral finance tools empower your clients to become aware of their rational blind spots and maximize their financial wellbeing.”

Thorsten Hens
Co-founder and Advisor, Yainvest

Our Team

Yulia Myronova, EMBA
Co-Founder & CEO & Board Member

Before co-founding Yainvest, Yulia worked for the CTO of UBS Wealth Management, where her role involved enabling ventures that harnessed new technologies for capital markets such as machine learning, SaaS and blockchain. Over the course of an extensive career, she has launched over 20 technology, media, and telecommunications services and initiatives. She holds a Global Executive MBA from Columbia University and London Business School, and a double MA in Telecoms Engineering and International Business.

Dr. Enrico De Giorgi
co-founder & board member

Enrico is a Professor of Mathematics and the Deputy Head of the Economics Department at University of St. Gallen. He is one of Europe’s foremost experts on modeling financial decision making for real-world applications and has published many papers on this topic. In addition, he serves as a senior advisor at Liqid Asset Management and AGFIF International, and is a member of Swiss Fintech Innovations. 

Dr. Thorsten Hens
Co-founder & Advisor

Prof. Hens is the Deputy Director of the Institute for Banking and Finance at the University of Zurich. He is a renowned researcher in the field of behavioral finance and has published extensively on topics such as investor behavior, asset pricing, and risk management. His analyses of economics and the psychology of investing often feature in national Swiss media outlets such as the Neue Zürcher Zeitung (NZZ) and on the national broadcaster SRF. 

elena de weck
Co-founder & Chief Client OfficeR

Elena has over 20 years of experience in the financial industry, including investment banking, private equity, wealth management and early stage investing. Over the years, she has held positions at renowned financial institutions like Deutsche Bank, UBS, Robert Fleming, and Credit Suisse. Beyond her corporate endeavours, she actively contributes as a treasurer and an executive committee member of Giving Women, a non-profit focused on empowering women. Elena has earned executive credentials in sustainable finance from the University of Cambridge, holds a certificate in banking and finance from the London School of Economics, a PE certificate in No Code AI and Machine Learning from MIT, and an MSc in Economic Cybernetics from Plekhanov University of Economics.

Chief Technology Officer

Anselm is a passionate problem solver, that loves to convert smart theory into real world applications. Anselm holds a Ph.D. in Economics and Finance from the University of St. Gallen, but is an engineer at heart. He has over 10 years of experience in quantitative finance, data engineering, machine learning and full stack software engineering. Anselm has built and operated models and tech solutions for various companies in the financial industry, including applications in TAA, behavioural finance, risk management, equity analytics and trading operations. In his last position at an equity asset manager he also held the position of CTO, CRO and lead a team of data scientists and software engineers. Anselm currently is a student of electrical engineering and information technology at the ETH Zurich.

Our Advisory Board

Advisory Board Member, Family Offices and Investments

Ryan is the former Vice President of Investments at Capital One Investing (Formerly United Income). As a partner at Unitetd IncomeHamilton Financial Partners, he developed a client acquisition strategy that led to a 1600% increase in discretionary assets under management. Currently hHe is a managing partner at 10Elms. He holds a degree in business administration from Carnegie Mellon University and an MSc in Finance from London Business School. 

stephanie wickihalder
Advisory Board Member, financial technology

Stephanie has over 20 years of international banking experience at Credit Suisse in investment banking, wealth management and digitalization. Since 2018 she has served as the president of SFTI and together with the SFTI-team shapes the future of the Swiss financial center by driving innovation and collaboration in a thoughtful and technology-neutral approach.  Stephanie holds several advisory and directorship mandates in the Fintech sector, is since December 2023 deputy CEO of the Liechtenstein Bankers Association and serves as a guest lecturer at the University of Zurich and the Zurich University of Applied Science.

Steve Suarez, EMBA
Advisory Board Member, Emerging Technology

Steve is a Bain External Advisor with over 30 years of experience in consulting, telecommunications, and finance. He helps global enterprises innovate and transform their strategy through his expertise in human-centric design, risk management, and data analysis. As the ex-Global Head of Innovation at HSBC, he established a culture of high performance and innovation which drove exceptional results. He is also a Harvard and MIT alumni and has served as a guest speaker at Oxford.

Advisory Board Member, Branding & Marketing

German is the Co-Founder and Chief Relevance Officer of THE RELEVANCE HOUSE AG, a Swiss-based branding, marketing & growth agency specializing in blockchain and Web3. He’s a pioneer of digital marketing, transformation and blockchain with over 25 years of international experience in strategy, growth and innovation across a range of traditional and disruptive industries. From an early entry into e-commerce back in 1996 to one of the first Swiss blockchain startups in 2013, he has a track record for anticipating emerging technological trends.German is a graduate from ICADE (B.B.A.) and the ESB Reutlingen (BSc), as well as a multi-language public speaker and a lecturer at HSG St. Gallen, CEIBS and HWZ Zurich.

Better behavioral finance at scale

Harness the power of behavioral finance to create an unbeatable customer experience and increase your assets under management. Yainvest will make investing more personalized, engaging and fruitful for your clients, and more automated and profitable for you.

Discover how personalized behavioral finance at scale can transform your business.


Download our latest report

Behavioural Coach for Retail Clients

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