Yulia Myronova

author image

Before co-founding Yainvest, Yulia worked for the CTO of UBS Wealth Management, where her role involved enabling ventures that harnessed new technologies for capital markets such as machine learning, SaaS and blockchain. Over the course of an extensive career, she has launched over 20 technology, media, and telecommunications services and initiatives. She holds a Global Executive MBA from Columbia University and London Business School, and a double MA in Telecoms Engineering and International Business.

Articles By

Yulia Myronova

Businessarticle card image

Hatcher+ Blog / Hatcher+ and Yainvest Partner to Bring AI Behavioral Finance Analytics to FAAST®

Singapore, Switzerland, [6, Oct 2025] — Hatcher+, a global leader in AI-driven fund management technology, today announced a strategic partnership with Yainvest, a Swiss-based innovator in behavioral finance analytics. This collaboration will integrate Yainvest's advanced Investor Behavior Impact (IBI)™ tool into the Hatcher+ FAAST® (Funds-as-a-Service Technology) platform, delivering groundbreaking insights into investor decision-making and portfolio performance.

Businessarticle card image

Transforming Data Into Behavioral Finance Insights and Actions

Yainvest, a Swiss-based B2B SaaS company, uses more than 15 years of quantitative behavioral finance research to help firms improve the performance of their portfolio managers. While the company has its roots in academia, established by BhFS Behavioural Finance Solutions, and featuring top academics from the Universities of St. Gallen and Zurich, its goal is to turn behavioral insights into action by providing unbiased financial management services to firms worldwide.

Businessarticle card image

Yainvest Wealth Tech

The world’s most innovative WealthTech companies that every leader in the wealth and asset management industries needs to know about in 2025

Businessarticle card image

The Growth & Compliance Blueprint: Elevate AUM, enhance client engagement, and protect your business.

Investors are not always rational—emotions, biases, and psychological tendencies often influence their decisions. As wealth managers, it's crucial to recognize and guide clients through these behaviors to achieve better financial results.

Businessarticle card image

Unowa and Yainvest: From schools to the prosperous future, we take action to foster Financial Inclusion in Emerging Markets

July 17, 2024 - Lisbon/Baar/Astana - We are excited to announce a new collaboration between Yainvest, a leading innovator in applied behavioral finance technologies for wealth management, and Unowa, a recognized provider of inclusive educational solutions. Together, we are launching new inclusive educational courses that will teach Swiss wealth management know-how in primary schools in developing markets.

Educationarticle card image

Adopting Behavioral Finance in Investment Management

A practical perspective on the opportunities of behavioral finance in investment approaches